Meet the Team

TV6 Sales Team

Kara Damm - Local Sales Manager -

Cody Smith - Digital Sales Manager -

Gene Desonia - Account Executive -

Mary Myers - Account Executive -

Veronica Tackman - Account Executive -

Tanya Wynkoop - Account Executive -

Easton Viitala - Account Executive -

Learn more about the sales team and how to contact them here.

TV6 Creative Services Team

L to R : Lance Carter – Senior Producer; Bobby Kay – Producer; Nick Terbrack – Producer and...
L to R : Lance Carter – Senior Producer; Bobby Kay – Producer; Nick Terbrack – Producer and Scott Zerbel – Marketing and Creative Services Manager.(WLUC)

High Quality Production for TV and Digital

Our professional, multiple award-winning TV6 Creative Services team are experts in shooting, editing, sound, and special effects. Whether you have a specific idea in mind, or none at all, our Creative Team will collaborate with you to make a TV commercial that’s an effective message to promote your business.

TV6 also has vast array of production tools to help bring your vision to life. Whether it’s a quick and simple shoot and edit project, or a large, ongoing commercial campaign, or even a long-form video we are here to serve our advertisers. While other production companies will charge high production rates, and a lot for little things, we can build you a commercial and deliver it to viewers at a very reasonable price. Free consultations and estimates available upon request.

TV6 Advertising Pioneers

TV6 pioneered television advertising and commercial production in Upper Michigan. Since 1956, area businesses have relied on the Creative Services Department at TV6 to produce effective television commercials to help connect businesses with potential customers. And they relied on TV6 for over 65 years to deliver that message.

TV6 Creative Services has produced thousands of custom commercials designed to meet each client’s budget and marketing goals. From the early days of film production to today’s world of Hi-Definition and 4K digital production, TV6 Creative Services have always brought creativity, the latest in production techniques and technology to every project.

TV6′s production capabilities include studio and field-based productions. TV6 has studio space available with multi-camera capabilities plus the largest indoor green screen in the region. Field production equipment includes a DJI Phantom 4 Pro Plus Drone with four certified and insured pilots in-house, portable green screen and backdrops, Sony FS5 with prime lens kit, variety of portable lights, sound equipment package, a gimbal, slider, tripods, and a team of experienced production personnel to operate it. We also have an extensive local and national stock footage library available plus and extensive music library with over 60,000 cuts to choose from.

The needs of our advertisers have evolved far beyond television commercial production and TV6 has evolved along with it. From graphic design to web design to video production, TV6 creates the support material needed for our client’s multi-platform marketing campaigns. And those campaigns are developed and managed by our talented TV6 Sales Team.

Combine the TV6 Creative Services and Sales Teams, with the power to reach an audience through TV6, FOX UP,, and our digital marketing tools and you have a winning formula for success!

We are your personal ad agency without the wasteful agency commissions. You will get more exposure for your investment when you work directly with your TV6 Team. Please contact us today. We provide free consultations and estimates.

Meet The TV6 Creative Services Team

Scott Zerbel - Marketing and Creative Services Manager

Scott was born and raised in Marquette, Michigan graduating from Marquette Senior High School in 1976. He attended Northern Michigan University where he would earn a BS in Broadcasting with a Filmmaking minor. He was recognized as Outstanding Senior in the Broadcasting Department at NMU. Scott also received a graduate tuition scholarship to continue his education at NMU earning a Master of Arts in Education in Filmmaking. While working on his Master’s Degree Scott would join the staff at WLUC-TV6 in August of 1984 in the Production Department. That was the beginning of his 37 plus year career at TV6. His broadcasting career includes Co-host/Producer for Upper Michigan Today and Upper Michigan Tonight, Local Program Manager, Newsroom Manager, Executive Producer – Marketing, Creative Services Director, and currently Scott is the Marketing/Creative Services Manager for the station. In addition, Scott was an Adjunct Associate Professor in the Department of Art & Design at Northern Michigan University from 1987-2008. Throughout his career Scott has received numerous awards for his work including National Telly Awards, Broadcast Excellence Awards form the Michigan Association of Broadcasters, Michigan Associated Press Awards, National Association of Broadcasters Iris Awards, National Finalist Vision Award. Scott has been recognized for his work on promotions, commercials, long-form videos, and television programs. His work has been viewed, locally, regionally, and nationally.

Lance Carter - Senior Producer

Lance was born at the Portsmouth New Hampshire Naval Hospital, in Kittery Maine. You read that right. His hospital birth certificate says he was born in New Hampshire, but his state birth certificate is from Maine. The hospital is located on an island, in a river that separates the two states. Being a child of a career navy man, Lance has lived in many different towns up and down the East Coast, and in Georgia before moving to Michigan. He is a Graduate of Northern Michigan University with BFA in Filmmaking and is also a proud graduate of Kellogg Community College, located in Battle Creek Michigan. Lance is a Senior Producer in the Creative Services department, and has worked for TV6 for over 20 years. Lance’s first job in television was at WUHQ-41, an ABC affiliate located in Battle Creek. He has worked freelance for many nation tv productions including ESPN/ESPN2, TNT/TBS, and NBCSN. Also he has been the White House Pool Camera operator for two presidential visits, three if you count Al Gore. Although he will never be a Yooper, Lance is married to one and has a Yooper kid and a Yooper dog. His favorite part of working in television is that every day is different.

Nick Terbrack - Producer

Nick Terbrack grew up in Traverse City, MI and moved to the U.P. to attend Northern Michigan University. Upon graduation Nick went to work for WLUC in production working as a director on newscasts and other programming. After 5 years of directing, in 2011, Nick moved into Creative Services at WLUC. While in creative services, Nick has won several awards for his work. In addition to his role in creative services, Nick has worked on live broadcasts and taped programing including NHL Hockey and a reality program. Nick also produced and hosted three seasons of XUP, a show about action sports in the U.P., which aired on FOXUP. Outside of work you’ll find Nick out on the water in the summer boating and fishing, in the woods hunting in the fall, or skiing and snowmobiling in the winter.

Robert Kay - Producer

Bobby was born and raised in Aurora, Illinois. His foray into filmmaking began with the family camcorder and found structure in the television production department at Waubonsie Valley High School, where he worked as a reporter and host of the weekly program Warrior Update. Following high school, Bobby attended the University of Missouri and received his bachelor’s degree in Digital Storytelling. While attending Mizzou, Bobby co-founded, Shot Reverse Shot, the University’s first student run production company. After graduating, he began his career in television and worked as a floor director, master control operator, and technical director before transitioning to creative services. In his free time, Bobby enjoys biking, hiking, and editing videos.

Why work with TV6, FOX UP, and Upper Michigan’s Source?

TV6 and FOX UP are more than just TV Stations. We are ingrained in the community. People across Upper Michigan have been tuning into WLUC for more than 65 years. TV6 and FOX UP are as much a part of your lives as we are your business. We work to be your business’s one-stop media consulting shop. Two market-leading television stations in Upper Michigan along with the power of our website -, plus our digital audience acquisition products that delivers your message to desktops, tablets, and mobile devices, all work together to increase your brand recall. TV6 will work with you to be sure that you are comfortable with your advertising decisions and conduct ongoing reviews of the success of your campaign. Your account executive and our Creative Services Department will work with you to develop a highly effective campaign for your business. They will meet with you to learn your business, your target audience, and help craft the right message, before building a multi-screen campaign tailored just for you. Using local in-market research to pinpoint your audience, and where they can be found.

High Quality Production for TV and Digital

Our professional, award-winning TV6 Creative Services team are experts in shooting, editing, sound, graphics creation and special effects. Whether you have a specific idea in mind, or none at all, our Creative Team will collaborate with you to make a TV commercial that’s an effective message to promote your business.TV6 also has vast array of production tools to help bring your vision to life. Whether it’s a quick and simple shoot and edit project, or a large, ongoing commercial campaign, or even a long-form video, we are here to serve our advertisers.

Marshall Marketing

Marshall Marketing is an industry leading research and consulting company whose services are available in our market exclusively through WLUC TV6. Marshall Marketing surveys provide customized, market-specific, research and consulting utilizing the latest consumer survey methods. The survey results can assist your company in identifying and targeting consumer demographics, behavior, trends, market awareness, and media habits directly related to your business. Please take a moment to check out for more details.


Digital Advertising is the fastest growing form of media outreach on the local level. This ever-changing medium has become a must for local businesses to reach their target audience with pinpoint accuracy and a strong message. Digital advertising also allows for full transparency, and real time analytics, which allows your campaign to adjust in a moment’s notice. Our team is constantly training on new digital products to make sure that your business’s campaign runs as effectively as possible.

Upper Michigan’s Source

With nearly 4 million average monthly page views is one of regions most visited digital platforms, it truly is Upper Michigan’s Source for News, Weather and Sports. With the TV6 and FOX UP mobile app you can also be sure to reach an audience on the go, and direct them back to your website, or social media page.

Gray Digital Media

As a division of Gray Television, Inc., you can expect excellent marketing guidance and service from a highly trusted institution in our community. Gray Digital Media offers a full suite of digital solutions. We are a true digital agency so we are able to make recommendations based on what we think will work for you rather than just what we have to sell. We believe highly in transparency, so you can track your individual solutions as well as monthly reports, reviewed each month with your account executive to assess the success of your campaign.