Michigan Tech earns silver in national marketing category

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ORLANDO, Fl. Michigan Tech Athletics earned silver recognition at the National Association of Collegiate Marketing Administrators (NACMA) "Best Of" Awards Ceremony during the organization's 28th annual convention in Orlando last week. It was the third straight year Tech was honored in the Digital Video Segment category.

The Huskies were awarded for the feature video Remembering Thatcher that was released as part of Copper Country Strong. It was the most popular video ever produced by Michigan Tech Athletics after drawing 140,000 views. El Camino College (gold) and Grand Valley State (bronze) were also recognized in the Group III category.

Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. In 2018-19 nearly 1,000 entries were submitted through the NACMA Community.

The winners were formally recognized during NACMA 2019 at the closing ceremonies and awards presentation on Wednesday, June 12 at the World Center Marriott Resort in Orlando, Florida.