Uppertunities conference helps with U.P. tourism

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HARRIS, Mich. (WLUC) - For almost 20 years the Uppertunities conferences has been helping those involved in U.P. tourism learn about the business side of their industry.

Vickie Micheau is the executive director for the Delta County Chamber of Commerce and one of the prime organizers of the event.

"We really focus on not only customer service excellence but how to make the most of our marketing dollars."

Experts spoke on a variety of subjects including customer service, which was the subject for keynote speaker, Bill Drury.

"Building trust is critical and communicating respect...We want to treat everyone with profound respect."

Several tourism organizations were in attendance at the meeting. There were over a 120 individuals attending the one day event including representatives of several chambers of commerce.

Among the other subjects that were spoken on in the breakout sessions were making the best use of social media, building a charismatic businesses and attracting and retaining talented people to your organization.

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