STEM innovations in the Upper Peninsula get a marketing boost

HOUGHTON, Mich. (WLUC) - STEM innovations in the Upper Peninsula are getting a marketing boost.

"If we can get that story out, that is the win," said MTU director of marketing and communications Ian Repp.

A new initiative has begun to get the word out about science, technology, engineering and math innovations in the Upper Peninsula.

"We've known for a while that actually this area, Houghton, is sort of a hotbed for STEM. We want to figure out a way to tell that story to the world, and we want to do it in a cohesive manner as best we can with multiple partners," said Repp.

Michigan Technological University, Smart Zone and Marketing Department Incorporated partner to create Innovation Shore.

"Ultimately purpose of Innovation Shore is to position our region as a great place to live and a great place for professionals who are working or learning in STEM to come work and live. We're going to accomplish that by telling the stories of the companies and projects that are happening here in STEM," said Marketing Department Inc. CEO Karyn Olsson.

Marketing Department Inc. is gathering feedback and stories from local business leaders, STEM professionals and community members through an online survey.

"We are going to be telling those stories to the media, mostly outside of our region with the idea of capturing attention and positioning the Upper Peninsula as an area where great STEM research and companies are located," said Olsson.

The goal is to launch Innovation Shore by fall 2018. The survey and more information is available at