Packers developing year-round attractions near Lambeau Field

A rendering of the Titletown District in Ashwaubenon, Wis. (Courtesy: Green Bay Packers)

ASHWAUBENON, Wis. (WLUC) - If you’ve been to the Green Bay area lately, the land to the west of Lambeau Field looks a lot different. The Green Bay Packers are spending millions to make the 34-acre Titletown District a year-round destination.

During football season, U.P. residents have many reasons to visit Green Bay.

“I think this is probably their best chance to get a win at Lambeau," said Donald Joyal, a Detroit Lions fan from Hancock, before the Lions' victory Monday night at Lambeau over the Packers.

"I come down and the veterans have a van over there now," said James Manderfield, a Packers fan from Houghton. "They have a lot of games going on.”

To make the area an attraction throughout the year, the Packers organization bought pieces of land to the west of Lambeau Field over the past decade, naming it the Titletown District. The K-Mart and Big Lots stores have been replaced, so far, with a brewery, upscale hotel, a sports medicine clinic and a public park.

“We draw from all of Wisconsin, the U.P., in terms of visitors, and now the next step is going to be what can we do for residents, young professionals, economic opportunities," said Packers spokesperson Aaron Popkey.

The park includes a football field, playground and a place to try a 40-yard dash. For winter fun, an ice rink and tubing hill are coming soon.

“That is so fabulous," said Sara Roads, a Packers fan from Menominee. "If you have kids, you should definitely take them there. It’s really interactive. It’s super fun, and Hinterland is really good, too.”

Popkey says the Packers hope to have the ice rink open later this month and the sledding hill open next month.

“We think that will draw, because you can make a weekend if you’re coming from the U.P. or elsewhere in the state," said Popkey.

He says more announcements about commercial and residential developments will come in the next couple of months.

The Packers say about $130 million is being spent on developing the Titletown District, with about half of that money coming from the Packers organization.

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