New strategies used in boosting local tourism

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MARQUETTE, Mich. (WLUC) - Wednesday, the MSU Extension and Travel Marquette collaborated on increasing tourism in the U.P.

Many local businesses, city officials, and trail representatives convened at the Ramada on increasing tourism to the U.P. year round.
The goal of the conference was to help those involved with tourism to be more effective on communicating with the public.

"This is a great example of sharing the current trends so we know who's coming, and why they're coming," said Travel Marquette Community Relations Anna Gravlend. "So we can receive them and show them the exact kind of experience they want and the hospitality they're looking for."

Specifically, Travel Marquette wants to use statistics of age groups to boost tourism.

"Break it down into age groups: millennials and baby boomers. What is each group looking at that is most helpful for me to relate to those people" asked Greater Ishpeming-Negaunee Chamber of Commerce Kelsey Reyes? "I do have a wide range of people coming into the chamber."

Their research shows that millennials have the highest percentage of seeking adventurous travel. They also focus on cuisine and authentic experience. Therefore, the tourism industry is using this information to more effectively advertise the many trails the U.P. has to offer.

"Our outdoor recreation is without a doubt world class. We have a trail system and a lake that can't be bought sold, or created anywhere else in the world. There's also a committed group of community to ensure it stays that way."

There's no doubt that the tourism industry is radically changing. But fortunately for the U.P. tourism continues to rise.

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