UPDATE: New York based ticket company fails to include the Upper Peninsula on event map

Published: Jun. 20, 2017 at 10:00 AM EDT
Email This Link
Share on Pinterest
Share on LinkedIn


The Co-CEO of and Co-Founder of TickPick, Brett Goldberg, is traveling to the Upper Peninsula tonight to ease the anger the company recently received from Yoopers. He will be meeting with local residents at Blackrocks Brewery at about 8 p.m. on Tuesday and covering drinks for everyone to express TickPick's appreciation for the people of the U.P.

Lifelong Yooper, Kyla VAsseau, originally told brought the map mishap to TickPick's attention.

"I didn't expect my post to get a lot of attention when I initially shared it," Vasseau said. "I just shared it to show my friends and I was absolutely overwhelmed by the response from Yoopers and how much they care about their area and they have great respect for the U.P. and we have pride."

Stay tuned to your TV6 Late News for reactions and more from his meeting with Yoopers.


A ticket hub based out of New York is feeling heat from the Upper Peninsula.

After failing to include the Upper Peninsula as a part of Michigan on their map, this was brought to TickPick's attention. However, the response did not sit well to Yoopers.

The original post was made from Facebook user, Kyla Mae Vasseau asking why the U.P. was not included on the map. A response from a TickPick statement included "Kyla - we got the important part of Michigan, isn't that good enough?"

After another U.P. local urged them to fix the problem they came back with a response not much better than the first stating: "We're sure the Upper Peninsula of Michigan is a lovely place to live, and I assure you we didn't intentionally leave it off the map. But seriously, it's just a bunch of forests...."

After many poor reviews and posts flooded TickPick's Facebook page, the New York entertainment ticket company now has the Upper Peninsula on the map.

The TickPick CEO did respond via Tweet to WLUC TV6:

"My name is Brett Goldberg and I am the Co-CEO and Co-Founder of TickPick. To say one of our customer support team members handled the initial outreach improperly would be an understatement. I'd like to apologize to the first person who reached out to us and was seriously just trying to help us. Now I am sincerely sorry to everyone else who was offended by this. When I was just showed the comments that one of our representative wrote I was shocked and appalled as well. Yes this person thought they were being funny: they were not.

Here's how we are addressing the issue:

1.Once management found out about the issue we addressed the map.

2. I personally am going to take time to post a response to every negative review to show our sincere apologies for this mistake.

3. We are going to have a company wide meeting to create guidelines and rules so that nothing like this ever happens here again at TickPick.

4. We've engaged a PR firm to further ensure that we are taking all the right steps to make this wrong right.

5. We make 10% on a sale, we have gone ahead and created a promo code for 10% off, just use the code YOOPERS (expires 7/4/17).

6. I am encouraging people to respond to me directly at brett@tickpick.com or support@tickpick.com to provide feedback to let us know what else we can do to make this right."

For TickPick's Facebook page, click


For TickPick's website, click