KBC, Copper Harbor Trails Club team up with new brew to promote tourism

Published: Aug. 28, 2017 at 7:04 PM EDT
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Two Copper Country organizations are working together to increase area tourism. Keweenaw Brewing Company released a new brew Thursday.

The beer was crafted specially to benefit the Copper Harbor Trails Club. The club maintains 40 miles of single track trails in the Keweenaw Peninsula.

"We want to encourage tourism. Young people, or even older people are involved in bicycle riding and I think the Copper Harbor trails ... it's come a long way. That's a great area. It's beautiful, it's in the UP. Anything we can do to spark people coming up to visit us, we want to participate in that," said KBC co-owner Richard Gray.

25 percent of profits from Point Trail Ale will support constructing its namesake, the new Keweenaw Point Trail.

"It's going to be, eventually, about 30 miles. We currently have phase 1 and phase 2 on the ground for a total of about 8 miles. We've got another 16 miles in the plans, and that's what this product is going to help support is the next 16 miles of trail," said Lori Hauswirth, executive director of Copper Harbor Trails Club.

KBC has been donating to the club for years, but the new beer starts a new kind of partnership.

"Asking for donations is great, or a partnership, but it's really cool when we can do a product that helps not only support local businesses like the Keweenaw Brewing Company but helps us in accomplishing our mission to build more trails,” said Gray.

Point Trail Ale is crafted as a fall beer, but KBC plans on carrying the brew for years to come.

"It's a Rye IPA, which is an India Pale Ale. So it's a nice, crisp but bitter -- this one's somewhat citrus flavored – IPA," said Hauswirth.

Point Trail Ale is the fourth new beer released by KBC this year.

It is available starting today where KBC is sold in the Western U.P.