IRON MOUNTAIN, Mich. (WLUC) - Many professionals in Dickinson County attended the Iron Mountain Tourism Conference on Tuesday.
"What we're doing is we're showcasing a couple awesome stories and we're also putting together a program of what different organizations are doing to help promote tourism,” says Michigan State University Extension Innovation Counselor, Parker Jones.
The conference was held in partnership with MSU Extension, Bay College West, Dickinson Area Tourism Association, and the Downtown Development Authority.
To start the day, attendees checked in and talked with others about their businesses and stories.
They then heard a message from the keynote speaker, who is owner of Contrast Coffee.
From here, the conference split off into four different locations around downtown Iron Mountain.
Attendees picked what location and what session they wanted to go to. Some included marketing and branding, downtown development, outdoor recreation, and policy strategies.
"I feel very excited about it. I think this is a really great opportunity for our community and it's a great opportunity for even our surrounding communities,” said Downtown Development Authority Program Director, Paula Craven.
Throughout the day, attendees focused on strategies that communities can use to market themselves and improve the opportunities that today's tourists demand.
They were also able to explore what downtown Iron Mountain has to offer.
The next step is these professionals using what they learned Tuesday, to make an impact in the community.