LANSING -- Republican gubernatorial candidate Rick Snyder is giving his campaign a boost by running his first campaign ads during Sunday's widely watched Super Bowl.

Campaign spokesman Jake Suski said Monday that the ads will focus on the Ann Arbor businessman's entrepreneurial background, his job creation experience and his "vision for the future of Michigan."

The 60-second spot will air statewide for several weeks and will be the first gubernatorial ad to run in Michigan this campaign cycle.  The campaign would not disclose how much it's spending.

Snyder is a political newcomer who, so far, is polling in single digits.  He hopes the early ads will jumpstart his candidacy among voters who know little about him.

Other gubernatorial candidates have not said when they'll begin running ads.