ISHPEMING -- An Ishpeming-based insurance company ushered in a new look with the unveiling of a new logo and slogan to the public Tuesday morning.
About 30 local residents turned out for the dedication of the building that included a ribbon cutting ceremony along with introduction of the new logo.
St. Onge Insurance agency has spent the past three months renovating its downtown Ishpeming offices ahead of Tuesday's commemoration.
The company hopes its new slogan of "Provide, Insure, Protect" and office facelift will promote a warm and inviting atmosphere for its customers and the community.
"So by unveiling the logo with the new design, the upbeat attitude and the new colors and everything, we really felt like we got that across to people," said Commercial Accountant Executive Tyler Gauthier. "They can understand what our core values are by just looking at our logo."
Beyond its customers, the 32-year-old agency is also looking to revitalize the downtown with its new office layout.
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