Not only has the Noquemanon ski race become an annual tradition in the U.P., but as it continues to grow year by year, so does its impact on the community.
MARQUETTE -- The Noquemanon Ski Race brings hundreds of racers from all over the country to Marquette every winter. And it's a time of year that is perfect for a positive economic impact.
"The world of tourism has gotten very competitive because there's less people with money to spend, so we're always wanting events; and events like this, I know that several of our hotels are full this weekend and I mean that is really a good thing," said Pat Black of the Marquette Country Convention and Visitors Bureau.
But there's still room available according to Gail Anthony of Country Inn and Suites.
"We're not completely sold out," said Anthony. "I know a few other establishments in town are, we're not yet. We're hoping for some walk-ins tonight, some last minute people deciding to run the race or to come and cheer on their friends that are."
Anthony's hotel is one of dozens of Marquette businesses that benefit from the annual event.
"It really picks up our January numbers, we look for that, things like the dog sled and the Noquemanon Ski Race; events in Marquette we're really appreciative of that."
And all of those racers, of course, need somewhere to eat.
The Sweet Water Café in Marquette is waiting with open arms.
Owner Ursula Stock said, "It definitely increases our business. Having those special weekends really helps us get through the winter with a little bit of room instead of being an absolute squeeze."
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