TV6 has selected Invest in the U.P. as its theme in 2007. We are committed to the concept that our economic fate is in our own hands and that there are many easy but effective ways to effect our economic future. These include buying “Made in the U.P.” products, shopping locally, expanding an existing business, starting a new business, starting your career in the U.P. when you graduate, encouraging business seminars to locate here...the list goes on and on. Our clients and viewers have responded to this economic initiative in a big way with nothing but positive comments about the campaign. We are hoping that it will have an impact to everyone’s bottom line. As we say: “A strong economy helps everyone...and everyone needs to help!”
Here's what TV6 is doing:
1) On our web site, we're featuring a list of jobs available in the U.P., along with links to other agencies with job openings. We’re inviting all employers throughout the U.P. to list their job openings on our web site....free. Just send us your Help Wanted ads, and we'll post them at no charge. Up to 100,000 people check our web site each month. There's likely to be at least one who can fill your job.
2) We’re featuring a "Job of the Day" on our Morning News, Monday through Friday. Vicky Crystal is giving you all the details, including contact numbers for the jobs.
3) We’re listing resources to help you start your business and grow your business. You'll find this list on the "Invest in the U.P." page on our web site.
4) Both on-air and online, we’re featuring something we call "Business 101." It's an advice column for anyone in business who needs help. If you're having problems with marketing, cash flow, personnel, customer relations...anything, we have experts who will provide advice. Send in your question and watch for it on wluctv6.com, and on our Extra newscast at 7 p.m. Eastern, 6 p.m. Central.
5) We’re profiling new businesses in the U.P.; through their fears and anxieties, ups and its downs, triumphs and disappointments. Watch for it on-air and online.
6) Our stories on all newscasts throughout the year are shedding light on our economic problems and opportunities. We're introducing you to U.P. entrepreneurs who are succeeding and we're telling you why.
7) Our Editorials are also targeting economic growth. If we see something that we think needs to be done, we're telling you about it, even if we have to step on some toes along the way.
8) We’ve created and are promoting on air our “Made in the U.P.” section of the website. It’s a list of products made here in Upper Michigan so people can know what to shop for as we encourage them to buy products made here. We’re also distributing “Made in the U.P.” shelf tags for business owners to display in retail establishments.
The whole point of the "Invest in the U.P." campaign is to preserve what we have here and enhance it. We want our children to stay because they can find good jobs, we want entrepreneurs looking here to start their businesses, and we want existing businesses moving forward with expansion because they're confident about the future here. We know we've got something special in Upper Michigan. Now, all of us--including TV6--have to put our money where our mouth is.
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TV Station Profiles & Public Inspection Files forWLUC