ESCANABA, Mich. (WLUC) - Upper Hand Brewery will start packaging its beer in 12 oz. cans instead of 12 oz. bottles next March because cans can go more places than bottles, the company says in a news release.
According to Upper Hand, the switch from bottles to cans also comes with a change to the Escanaba brewery's beer portfolio. Flagship brands UPA, Yooper Ale and Escanaba Black Beer will remain a part of the year-round brews offered by Upper Hand Brewery.
In addition, an all-malt light lager, dubbed Upper Hand Light, will join the year-round brands upon their release scheduled for March. Upper Hand will release its first IPA in Summer 2018. The IPA, with a name to be determined, will join the four aforementioned brands in year-round production.
Seasonal and specialty favorites Laughing Fish, 906 Ale and Double Ringer will be available in cans only upon their 2018 and 2019 releases. Upper Hand will continue draught offerings for its core brands, seasonal offerings, and select specialty beers.
Upper Hand says the cans, packaged in six-packs and specialty four-packs, will feature a new look that pays homage to the original labels, while establishing a stronger tie to their Upper Peninsula roots.
“Part of the allure of living in and visiting the U.P. is the amazing opportunities for outdoor recreation. Cans can go more places than bottles – whether exploring the trails, campgrounds, or beaches, we want our fans to feel comfortable bringing us along on their adventures,” said Laura Bell, CEO of Bell’s and Upper Hand Breweries, in the news release.