ISHPEMING, Mich. (WLUC) - Friday night Cognition Brewing Company was packed, as the brewery's latest beer was unveiled. But this time the beer's namesake is a little furrier than usual.
Last October at UPAWS' annual gala, Cognition donated a creative live auction item: the opportunity to name a beer after your pet, and on Friday UPAWS supporters and the public got to have the first taste of "Thor's Hammer."
But this beer is not only worth bragging rights for Thor's owners... It's also a great fundraiser for UPAWS. The live auction item exceeded their expectations, and three separate pets will have a beer named after them throughout the year.
"All of the proceeds from that live auction went to the care of the animals at the shelter, and a portion of the proceeds of each pint will also go to the animals at our shelter," said Amber Wetton, UPAWS Board President. "It provides for their daily care until they find their 'furever' home."
Thor's Hammer is a Scandinavian cardamom stout, made to reflect Thor's sassy personality. You can try it for yourself for a limited time at Cognition Brewing Company in Ishpeming.